What is CPQ?

A starting guide to understanding CPQ systems.


Configuring, pricing, and quoting (CPQ) systems are revolutionizing the way companies operate in various industries, such as telecommunications, information and communication technology (ICT), and communication service providers (CSP).

Companies like Jurumani Solutions are at the forefront of this innovation, offering powerful solutions like twyn.ai, a SaaS platform that serves as a comprehensive CPQ and order management system for telecom, ICT, and CSP customers.

But what exactly is CPQ, and how does it address the unique challenges faced by businesses in these sectors?

Defining CPQ

CPQ stands for configure, price, quote. It is a sales tool designed to help companies produce accurate and highly configured quotes, making complicated product sales simple and efficient. 

A CPQ system integrates with customer relationship management (CRM) and enterprise resource planning (ERP) systems, streamlining the sales process from product configuration to quote delivery.

The three Pillars of CPQ

1. Configuration
The configuration part of CPQ allows sales reps to create custom products or services packages based on the customer’s needs and preferences. This is particularly important in industries like telecom and ICT, where products and services can be highly complex and varied.

2. Pricing
Once the product or service package is configured, the CPQ system will automatically generate a price based on various factors, such as product costs, labor, and any potential discounts or promotions. This ensures that pricing is consistent, accurate, and optimized for profitability.

3. Quoting
The final step is generating a quote that can be sent to the customer. This quote will include all the necessary details, such as the product or service description, price, terms, and conditions. This process is streamlined and automated, reducing the likelihood of errors and improving the customer experience.

Features and core capabilities

Features and Core Capabilities of twyn.ai, and their CPQ Solution.

Twyn.ai goes above and beyond the standard CPQ offerings with features that allow businesses to go to market fast with their products and services.

The insights of solution architects and product developers are built into service-design journeys, ensuring that customers receive the best possible solution for their needs.

The ability to respond fast to customer inquiries is enhanced by beautiful, professionally designed proposals that stand out from the competition.

The core capabilities of twyn.ai include:

  1. Product Catalogue: A comprehensive and easily accessible list of all available products and services.
  2. Last-mile Access Suppliers: Ensuring that the final steps of delivery are smooth and efficient.
  3. Supplier Management: Keeping track of all suppliers and their performance.
  4. Scoring and KPIs: Evaluating the performance of suppliers and other aspects of the sales process.
  5. Service Design: Creating custom solutions that meet the specific needs of each customer.
  6. Domain Knowledge: Expertise in the industries served, including telecom, ICT, and CSP.

Optional Capabilities:

  1. CRM: Integrating with customer relationship management systems to streamline the sales process.
  2. Service Estate/Inventory: Keeping track of all available products and services.

How do implementations work?

Implementing a CPQ system like twyn.ai is a straightforward process. The first step is to integrate the CPQ system with the existing CRM and ERP systems, ensuring a seamless flow of information between all aspects of the sales process.

Once the system is in place, sales reps can start using it to generate quotes, and management can begin to see the benefits in terms of increased efficiency, accuracy, and customer satisfaction.


In conclusion, CPQ systems are powerful tools that can revolutionize the sales process for businesses in the telecom, ICT, and CSP sectors.

Twyn.ai by Jurumani Solutions stands out in the market with its innovative features, core capabilities, and optional integrations, all designed to meet the unique challenges faced by businesses in these industries.

By streamlining the process of configuring products, generating accurate pricing, and creating professional quotes, twyn.ai helps businesses achieve their goals and succeed in today’s competitive landscape.

What is in this article: